Featured Highlights
Sales-increasing and extremely customisable
I could list the benefits of ThemeWare® again at this point. But you'll know them by the time you read the store description. So I decided to give you a few tips and inspiration for a good Shopping Experience.
Let's get started right away. Briefly summarise what your shop stands for in your Shopping Experience. Choose the most important point or two as the headline, as I have done here.
Benefits at a glance
- People love USP lists
- Get to the heart of 5-7 USPs here
- The most important ones, of course
- Preferably all about the same length
- Highlight important words
Special Offers
Passion for your lasting success
Addressing the different reading phases
I promised you above in the USPs to explain why these are so important. One of the reasons is the different reading phases. When your potential customer finds your online shop for the first time, they don't read your texts straight away. First, they skim it briefly. An unconscious process. Now they get the feeling that your shop is relevant.
Now the second phase begins. He scans the headlines. Suddenly he notices text highlights. He starts to read. He stays on your shop. Your shop has passed the reading phase. That's why speaking headlines and USP bars are so important.
Do you know the story of ThemeWare®?
We were a web agency (specialised in sales promotion, of course) and had become quite tired of the day-to-day business over the years. Thomas always had the vision to develop a customisable theme. Due to a customer request, we came into contact with Shopware for the first time.
For Thomas, it was clear: it should be a customisable Shopware theme. And I just love making other people really successful. And so ThemeWare® was born. Thomas' job was to develop the best theme. My job is to make sure it makes our clients really successful.
